My sisters and I started this company as mail/phone/Internet order company, but over the years we expanded to retail locations from Nordstrom, JCPenney to Ulta Beauty stores. Over the past several years we have had to leave our retail locations for different reasons. I have received many innovative and interesting ideas for expanding our distribution in order to get our products onto our customers faces. Thanks for all the great ideas.
Susan Yee
- Increase your online exposure with distributing through Walgreens and CVS. They sell many more brands online than are available at their stores.
Fredda
- I wonder if a Zhen counter would go over at a university such as Berkeley or other UC or Cal State campuses, University of Hawaii, or any school with a large Asian population. Coupons for discounted products or free makeovers could go in new student orientation kits, and I'm sure you would have many applicants to be sales associates at such a counter.
Beth
- I support the suggestion that your products be sold at kiosks in shopping malls, especially at Asian malls where a 99 Market is located. I would suggest a kiosk in the San Francisco area at the Pacific East Mall in Richmond, CA. and also a kiosk in S. Calif. at the Westminster Mall, which is
adjacent to the largest Vietnamese population in the US.
Lynn
- Long's Drug Stores in Honolulu. Some stores used to sell Shiseido cosmetics, and there was a trained salesgirl in each store who knew about the line who could help. But Shiseido pulled out of Longs in Sept 2007 (I believe). Longs is capable of selling high-end cosmetics, stores have a cosmetic counter, but don't have a "luxury" cosmetics line to market. And EVERYONE shops at Long's. It's a well-respected drug store. They know their customers and have a loyal local following.
Christine
- In the SF Bay area, the Indian Casinos cater to Asian customers. Get products into gift shop or hotel.
Julie
- I wonder if it's worth it to market your line in Asian supermarkets, like H Mart on the East Coast and Ranch 99 on the West Coast. I haven't been in a Ranch 99 in three years, so if you're already there, apologies. The H Mart near me has a cosmetics counter that carries VOV, some Laneige, and some other high-end brands.
Beth
Susan Yee
- Increase your online exposure with distributing through Walgreens and CVS. They sell many more brands online than are available at their stores.
Fredda
- I wonder if a Zhen counter would go over at a university such as Berkeley or other UC or Cal State campuses, University of Hawaii, or any school with a large Asian population. Coupons for discounted products or free makeovers could go in new student orientation kits, and I'm sure you would have many applicants to be sales associates at such a counter.
Beth
- I support the suggestion that your products be sold at kiosks in shopping malls, especially at Asian malls where a 99 Market is located. I would suggest a kiosk in the San Francisco area at the Pacific East Mall in Richmond, CA. and also a kiosk in S. Calif. at the Westminster Mall, which is
adjacent to the largest Vietnamese population in the US.
Lynn
- Long's Drug Stores in Honolulu. Some stores used to sell Shiseido cosmetics, and there was a trained salesgirl in each store who knew about the line who could help. But Shiseido pulled out of Longs in Sept 2007 (I believe). Longs is capable of selling high-end cosmetics, stores have a cosmetic counter, but don't have a "luxury" cosmetics line to market. And EVERYONE shops at Long's. It's a well-respected drug store. They know their customers and have a loyal local following.
Christine
- In the SF Bay area, the Indian Casinos cater to Asian customers. Get products into gift shop or hotel.
Julie
- I wonder if it's worth it to market your line in Asian supermarkets, like H Mart on the East Coast and Ranch 99 on the West Coast. I haven't been in a Ranch 99 in three years, so if you're already there, apologies. The H Mart near me has a cosmetics counter that carries VOV, some Laneige, and some other high-end brands.
Beth
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