Ideas For Saving Zhen Beauty

Here some of the great ideas i have received. If anyone knows more about some of these topics, such as Asian Student Groups, Long Drugs in Hawaii, or Ranch 99 please post your comments.


I've always wondered why your company never got into the larger or more mainstream dept stores in California. I am from the SF bay area and there are so many Asian women here who would appreciate your make-up. I had always had trouble finding a foundation that matched my skin color until I came across your brand when I was in Hawaii many years ago.I would be so sad and lost if you had to close production. Have you ever thought of opening satellite boutiques or kiosks in the malls? I'm sure I can't come up with any ideas you haven't already thought of. Would you be willing to partner with somebody who could distribute for you in areas you may not have reached?
Robin

Long's Drug Stores in Honolulu. Some stores used to sell Shiseido cosmetics, and there was a trained salesgirl in each store who knew about the line who could help. But Shiseido pulled out of Longs in Sept 2007 (I believe). Longs is capable of selling high-end cosmetics, stores have a cosmetic counter, but don't have a "luxury" cosmetics line to market. And EVERYONE shops at Long's. It's a well-respected drug store. They know their customers and have a loyal local following. And I bet local ladies would love Zhen if only they had more exposure to the line. In fact, just thinking about Zhen in Long's makes me really excited. I hope that you can investigate this angle. www.longs.com (they have a terrible website, but the stores are great)
Christine

Ideas For Saving Zhen Beauty

Here are some great ideas I have received from Zhen friends and customers;

Although I am not Asian, I have Asian skin tones and like your products. I am the president of one Chinese community group and the vice president of another. I had not thought to recommend your products beyond a friend or two, but I will now send out your site to the group members. Hope this helps. Perhaps focusing on similar groups would be helpful.
Bonnie

I would love to see an expansion of the trial sized products. Maybe on orders of $25 you could offer one trial size product for free.

Maybe when a customer looks at an item, if there are any testimonials for that item-a link could lead to the testimonial to help make a decision.

My last suggestion is to try and reduce shipping costs. I just heard about freeshipping.com, and went to their site, but am not too sure how it works. Anything to help with shipping costs!!!! Or maybe some type of program for free shipping after spending a total of $75-100 within two years.

I have no business sense, and am talking off the top of my head--but I hope my suggestions give you an indication of how much I like your products!!
Sandra

Have you tried marketing to the young Asian college communities? Many schools with large Asian populations have Asian American clubs, centers etc. which are easily identified from the school websites. You could send flyers or catalogs and ask them to post or make catalogs available. You might offer to do college talks about being an Asian female entrepreneur. Have you considered having college students sponser Mary Kay type parties? Your products would be popular with young Asian women. They are very reasonably priced and are of good quality.

I wish you well!
Cecilia

Have you though of a special price for college students? If so, you might be able to market it through Asian student clubs, etc. Or, an idea I like is to help these clubs raise funds through a referral program. So, sales from their referrals will give their clubs 5-10% of the total sale. Or a token amount. It could be a tax write off (donation) for you, and it helps the clubs.


I love your products and wish you the best.
Julie

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